We partnered with the Ministry of Culture for AlSoudah Season in Saudi Arabia to help create the concept and visual identity of Flowerman Festival. in its first edition, the festival celebrates the ancient tradition of wearing flower bands, along with cultural music events, lightshows, poetry nights, and live crafts making shows, in Rojal Village of Saudi Arabia.

Our aim was to build a memorable visual identity that is reflective of the local flowerman culture as well as the Qatt art, which is a key element of the identity of Asir region.