Micasa is a lifestyle concept store in Zamalek, Cairo. With a vast selection of sophisticated and trendy high end outdoor furniture brands, self watering planters, and tableware. Influenced by Art Deco and Art Nouveau Style, the identity portrays the style of the outdoor furniture brands at Micasa. On another note, the perspective and elongated letters gives a feel of depth and represents an abstract robust gate to convey the concept of high end outdoor lifestyle. The overlapping letters represent the initials of the owner as she is the product curator at Micasa.