We were commissioned to create a brand identity for “Aleph | Apple Premium Reseller” store in Nakheel Mall, Riyadh, Saudi Arabia - part of Fawaz Alhokair Group,  one of the leading companies in the retail sector. The Aleph icon is the morphing of the letters “Aleph” and “A”; in which the intersection of both parts balances out both the Arabic and English languages within a solid “Alpha” shaped logo mark. Metallic grey and silver blue hues have been introduced to communicate the sleekness and simplicity of the Apple products and accessories sold in the store.