Antum, part of AlHokair Group, is a digital multi-brand website that offers a curated, user-friendly shopping experience for each individual Saudi customer. Keeping that in mind, a sharp and modern bilingual brand identity was designed, both accessible and elegant, to complement the many brands being showcased. A digitized ‘hamze’ that embodies the multi-brand characteristic of the platformin in its 3D shape was derived from the main lettermark and used as a stamp and reminder of the brands Arabic origins and ability to keep growing. A series of abstract patterns were also developed, extending the brand's visual concept to deliverables, including packaging and social media.
Antum, part of AlHokair Group, is a digital multi-brand website that offers a curated, user-friendly shopping experience for each individual Saudi customer. Keeping that in mind, a sharp and modern bilingual brand identity was designed, both accessible and elegant, to complement the many brands being showcased. A digitized ‘hamze’ that embodies the multi-brand characteristic of the platformin in its 3D shape was derived from the main lettermark and used as a stamp and reminder of the brands Arabic origins and ability to keep growing. A series of abstract patterns were also developed, extending the brand's visual concept to deliverables, including packaging and social media.
