Drybar is an express blow dry salon based in Kuwait, aimed at delivering an efficient and economical concept for women - especially professionals on a tight schedule. We developed the entire brand identity, using a simple, clear, and classy typographic logo overplayed on a pattern. The pattern itself depicts strands of hair in movement, representing the timeliness and dynamism of the express salon concept. The color palette is modern, and combines white, black, and teal which appeals to a large consumer base of women.
Drybar is an express blow dry salon based in Kuwait, aimed at delivering an efficient and economical concept for women - especially professionals on a tight schedule. We developed the entire brand identity, using a simple, clear, and classy typographic logo overplayed on a pattern. The pattern itself depicts strands of hair in movement, representing the timeliness and dynamism of the express salon concept. The color palette is modern, and combines white, black, and teal which appeals to a large consumer base of women.
