Future Grail
Online Auction House - Singapore
FurtureGrail is an online platform where luxury items can be sold, bought and auctioned.
In refining the brand, the intention was to evoke a polished aesthetic that would reveal the quality of the luxury timepieces displayed for auction, as well as simplify the online experience for the user. By enlarging product imagery and utilizing effective hierarchy, with a clean layout, luxurious typeface and neutral colors, the product in all its precisely crafted details became the focal point for a more focused and elevated look.
FurtureGrail is an online platform where luxury items can be sold, bought and auctioned.
In refining the brand, the intention was to evoke a polished aesthetic that would reveal the quality of the luxury timepieces displayed for auction, as well as simplify the online experience for the user. By enlarging product imagery and utilizing effective hierarchy, with a clean layout, luxurious typeface and neutral colors, the product in all its precisely crafted details became the focal point for a more focused and elevated look.
