Melting Heart is an ice-cream truck based in Jeddah, our collaboration was based on reflecting local culture with a twist through the identity, packaging, truck design, and communication. We developed a logo icon made up of the “M” and “H” using a vibrant color palette to make sure we reflect their happy, fun, Y2K feel.
Melting Heart is an ice-cream truck based in Jeddah, our collaboration was based on reflecting local culture with a twist through the identity, packaging, truck design, and communication. We developed a logo icon made up of the “M” and “H” using a vibrant color palette to make sure we reflect their happy, fun, Y2K feel.
