2023
MENA Origins
Food Distribution - North America
As an importer of well-loved food products from the region, MENA Origins introduces the rich culinary traditions and unique flavors from all over the Middle East and North Africa to North America. The elements of the visual identity, from the minimal logo intended to appeal to the B2B aspect of the brand, to the vibrant motifs and movement in the typography, were crafted and chosen to reflect the diverse palette of unique tastes and lively visuals rooted in the region, enriching the consumer experience of the brand and region as a whole, while introducing them to a whole new cabinet of flavors! MENA Origins has now shifted to a bold and colorful visual identity, catering directly to a youthful B2C market and celebrating the region’s flavors.
As an importer of well-loved food products from the region, MENA Origins introduces the rich culinary traditions and unique flavors from all over the Middle East and North Africa to North America. The elements of the visual identity, from the minimal logo intended to appeal to the B2B aspect of the brand, to the vibrant motifs and movement in the typography, were crafted and chosen to reflect the diverse palette of unique tastes and lively visuals rooted in the region, enriching the consumer experience of the brand and region as a whole, while introducing them to a whole new cabinet of flavors! MENA Origins has now shifted to a bold and colorful visual identity, catering directly to a youthful B2C market and celebrating the region’s flavors.
