2021
New Perspective Designs
Architecture & Engineering - Riyadh, KSA
New Perspective is a consulting company specializing in Architecture, Planning, and Engineering Consultancy, established in early 2002 in Riyadh, KSA. For the logo redesign, perspective and negative space were experimented with to develop sharp and clean shapes to represent the brand's initials "N" and "P". Patterns using the slant within the logo were also developed and applied throughout a wide array of branded print and digital designs, adding a subtle dynamism to the overall modern look, and resulting in a visual identity refresh that emphasizes the bold and minimalistic approach of the company.
New Perspective is a consulting company specializing in Architecture, Planning, and Engineering Consultancy, established in early 2002 in Riyadh, KSA. For the logo redesign, perspective and negative space were experimented with to develop sharp and clean shapes to represent the brand's initials "N" and "P". Patterns using the slant within the logo were also developed and applied throughout a wide array of branded print and digital designs, adding a subtle dynamism to the overall modern look, and resulting in a visual identity refresh that emphasizes the bold and minimalistic approach of the company.
