Pain d’or is a Lebanese bread, pastry, and confectionery manufacture whose story dates back to 1986, beginning with a product range of only 8 items and expanding to a range of more than 300 products it offers today. In 2017, Paind’or approached us to rethink its packaging design system and create a brand guideline that would support its business franchise activities; along with pushing the communication forward with employee activation campaigns and a series of seasonal promotional video-shoots. Our biggest challenge was to re-evaluate Paind’or’s existing identity and create consistency across its many applications.
Pain d’or is a Lebanese bread, pastry, and confectionery manufacture whose story dates back to 1986, beginning with a product range of only 8 items and expanding to a range of more than 300 products it offers today. In 2017, Paind’or approached us to rethink its packaging design system and create a brand guideline that would support its business franchise activities; along with pushing the communication forward with employee activation campaigns and a series of seasonal promotional video-shoots. Our biggest challenge was to re-evaluate Paind’or’s existing identity and create consistency across its many applications.
