Pitzburg is a new food chain that offers a fun experience by mixing and matching different burgers and pizza flavors for customers to build their own mouth-watering pizza-burgers. We worked on the brand personality starting with the name, and came up with the restaurant’s slogan which inspired the brand identity at a later stage. As the restaurant’s concept suggests, we mixed and matched two different typefaces to create a bold logotype that looks appetizing, while also reflecting the concept of layering. We’re hoping for Pitzburg to launch soon because it certainly is a #MatchMadeInHeaven!
Pitzburg is a new food chain that offers a fun experience by mixing and matching different burgers and pizza flavors for customers to build their own mouth-watering pizza-burgers. We worked on the brand personality starting with the name, and came up with the restaurant’s slogan which inspired the brand identity at a later stage. As the restaurant’s concept suggests, we mixed and matched two different typefaces to create a bold logotype that looks appetizing, while also reflecting the concept of layering. We’re hoping for Pitzburg to launch soon because it certainly is a #MatchMadeInHeaven!
