Recycle Lebanon is a hub for all things sustainable in Lebanon, bridging the gap between workshops and action. Our challenge was to revamp their old logo of an octopus, while remaining true to their backstory. We simplified the logo back to its essential parts, creating a more professional yet still friendly mark. The form of the logo was later used in creating the sub-brands of Recycle Lebanon, each with its own story and meaning through shape and color.
Recycle Lebanon is a hub for all things sustainable in Lebanon, bridging the gap between workshops and action. Our challenge was to revamp their old logo of an octopus, while remaining true to their backstory. We simplified the logo back to its essential parts, creating a more professional yet still friendly mark. The form of the logo was later used in creating the sub-brands of Recycle Lebanon, each with its own story and meaning through shape and color.