The Fig Tree is a platform for Levantine artisans where history and sustainable craftsmanship is celebrated in the form of slow movement tableware curated for the European market.
Crafting the visual identity included experimenting with cyanotypes, hand carved stamps, and oil pastels as part of the process.
This evolved into an emblem and flexible visual language, reflecting the handmade quality of the pieces as well as their natural luxury.
The design scope also included communication templates and artisan photoshoots in collaboration with Lara Chahine.
The Fig Tree is a platform for Levantine artisans where history and sustainable craftsmanship is celebrated in the form of slow movement tableware curated for the European market.
Crafting the visual identity included experimenting with cyanotypes, hand carved stamps, and oil pastels as part of the process.
This evolved into an emblem and flexible visual language, reflecting the handmade quality of the pieces as well as their natural luxury.
The design scope also included communication templates and artisan photoshoots in collaboration with Lara Chahine.
