Cortina approached us to redesign their classic menu, which is displayed in small shops and beaches around Lebanon. We tried multiple variations in design, incorporating more blue for a summer feeling. However we realized that the equity and recognizability of the brand was in the red color that screamed “Cortina” and brought back a true sense of nostalgia. Instead, we re-organized the layout and the fonts and made everything homogeneous and easy to read. We also created another variation of the poster using newly rendered 3D ice creams for a more appetizing and realistic look.