2014
Jamal al Ghurair
Transportation - Gulf Region
Jamal Al Ghurair Group is the owner of the logistics company MAKL operating in the gulf region, as well as a multiple of sister fleet transportation companies each operating in a different Arab country. Our challenge was to find a main logo that works across both logistics and transportation sister companies, yet one that allows us to differentiate each company depending on the country in which it operates. The logo was carefully designed to be minimal, bold and flexible, representing the services Al Ghurair Group provides. The color of the head of the truck changes to indicate the main color of the flag of the country in which the transportation company operates.
Jamal Al Ghurair Group is the owner of the logistics company MAKL operating in the gulf region, as well as a multiple of sister fleet transportation companies each operating in a different Arab country. Our challenge was to find a main logo that works across both logistics and transportation sister companies, yet one that allows us to differentiate each company depending on the country in which it operates. The logo was carefully designed to be minimal, bold and flexible, representing the services Al Ghurair Group provides. The color of the head of the truck changes to indicate the main color of the flag of the country in which the transportation company operates.
