Al Awael is a bilingual school located in Kuwait which provides high quality education for girls. The design challenge was to develop brand guidelines and a design system for the school's stationery and social media using the existing logo as a starting point. The star from the logo was chosen as the main element to be used creatively in patterns, layouts and die cuts, resulting in a cohesive and flexible design system with a variety of potential variations across all medias.
Al Awael is a bilingual school located in Kuwait which provides high quality education for girls. The design challenge was to develop brand guidelines and a design system for the school's stationery and social media using the existing logo as a starting point. The star from the logo was chosen as the main element to be used creatively in patterns, layouts and die cuts, resulting in a cohesive and flexible design system with a variety of potential variations across all medias.