2019
The Dry Company
Fruit Chips - Beirut, Lebanon
The Dry Company is a Lebanese brand offering organic dried fruit chips that are baked, gluten free, non GMO, and have no preservatives or artificial additives. For the design approach, a focus on typography was taken in developing a friendly logotype and type-led packaging layouts to communicate an overall casual snack feel through the hand written font choice, and clean ingredients through the use of clear photography, white backgrounds, and a minimal color palette.
The Dry Company is a Lebanese brand offering organic dried fruit chips that are baked, gluten free, non GMO, and have no preservatives or artificial additives. For the design approach, a focus on typography was taken in developing a friendly logotype and type-led packaging layouts to communicate an overall casual snack feel through the hand written font choice, and clean ingredients through the use of clear photography, white backgrounds, and a minimal color palette.
