2019
Flowerman Festival
Cultural Festival - Rojal Village, KSA
The Flowerman Festival in Rojal Village, Saudi Arabia, celebrates the ancient flower band wearing tradition in local culture, with music events, light shows, poetry nights, and live craft making. In partnership with the Ministry of Culture for AlSoudah Season, the concept and visual identity of the first edition of the Flowerman Festival was developed with bright colors, dynamic graphics, and engaging details rooted in heritage. The aim was to build a memorable visual experience that would reflect the flowerman culture as well as Qatt art, which is a key element of the Asir region's identity.
The Flowerman Festival in Rojal Village, Saudi Arabia, celebrates the ancient flower band wearing tradition in local culture, with music events, light shows, poetry nights, and live craft making. In partnership with the Ministry of Culture for AlSoudah Season, the concept and visual identity of the first edition of the Flowerman Festival was developed with bright colors, dynamic graphics, and engaging details rooted in heritage. The aim was to build a memorable visual experience that would reflect the flowerman culture as well as Qatt art, which is a key element of the Asir region's identity.