2019
Inaash
Fashion & Cultural NGO - Beirut, Lebanon
Inaash is an NGO and fashion brand that has been working for the past 50 years to preserve Palestinian traditional hand stitching and culture, as well as to create job opportunities for Palestinian woman across five refugee camps in Lebanon. The design scope included brand strategy, slogan development ("Stitching Stories"), as well as a visual identity refresh that resulted in a brighter more simplified logo, and a minimalist treatment of branded materials. The updated look and design scope extended to packaging, website design and development, social media strategy and content, and photoshoot art direction, resulting in a modern visual representation of preserved heritage, and a strong, clear brand presence.
Inaash is an NGO and fashion brand that has been working for the past 50 years to preserve Palestinian traditional hand stitching and culture, as well as to create job opportunities for Palestinian woman across five refugee camps in Lebanon. The design scope included brand strategy, slogan development ("Stitching Stories"), as well as a visual identity refresh that resulted in a brighter more simplified logo, and a minimalist treatment of branded materials. The updated look and design scope extended to packaging, website design and development, social media strategy and content, and photoshoot art direction, resulting in a modern visual representation of preserved heritage, and a strong, clear brand presence.
