Haas is a boutique hotel in Maastricht. The brand identity is simple and abstract, in terms of type, colors, and elements. The logo represents a wild rabbit. To reflect the ever-changing identity of the hotel, the “hare” emblem was designed to be seen differently by each person, similar to the experience of contemplating an art piece. The hare has a very confident posture, as it protects the Vrijthof Square. Orange is the color of the Dutch Royal Family.